Bing powers Microsoft Search and feeds results to partners including DuckDuckGo and parts of Yahoo. For international or English-language sites, Bing indexing is a meaningful traffic channel — yet new URLs can still sit undiscovered for days if you only wait for crawlers.
Microsoft supports two practical approaches for active URL submission:
- IndexNow — A lightweight, open protocol for instant URL notification (used by Bing, Yandex, and others).
- Bing Webmaster Tools SubmitUrlbatch API — Batch submission through Bing Webmaster Tools.
IndexMate integrates Bing IndexNow in Index Center. This guide covers both methods and where automation fits in.
Why Push URLs to Bing Instead of Waiting?
| Method | Speed | Effort |
|---|---|---|
| Wait for crawl | Slow | Zero |
| Sitemap only | Medium | Low |
| IndexNow / API push | Fast | Low (once configured) |
Benefits of active submission:
- Faster discovery — Bing is notified immediately when URLs are created or updated.
- Batch-friendly — Submit many URLs in one request (IndexNow or SubmitUrlbatch).
- Works with automation — Hook into your CMS publish event or sitemap monitor.
- Shared protocol — IndexNow notifications can reach multiple search engines that support the standard.
As with all engines: submission ≠ guaranteed indexing. Content quality, crawlability, and site trust still matter.
Option A: IndexNow (Recommended for IndexMate)
lets you notify search engines by POSTing a JSON payload. Bing is a founding supporter.
Setup
- Verify your site in .
- Generate an API key (or create your own UUID key and host it at
https://yoursite.com/{key}.txt). - Store the key — IndexMate uses it for IndexNow submissions.
Request format
POST https://api.indexnow.org/indexnow
Content-Type: application/json
{
"host": "www.example.com",
"key": "YOUR_INDEXNOW_KEY",
"keyLocation": "https://www.example.com/YOUR_INDEXNOW_KEY.txt",
"urlList": [
"https://www.example.com/new-page",
"https://www.example.com/updated-page"
]
}A 200 response means the notification was accepted. Bing will schedule a crawl; timing depends on site authority and page quality.
Why IndexNow fits modern workflows
- Simple JSON, no OAuth dance for basic use
- Designed for real-time "this URL changed" signals
- Supported by Bing and other IndexNow partners
Option B: Bing Webmaster SubmitUrlbatch API
The classic batch endpoint
- Endpoint:
https://ssl.bing.com/webmaster/api.svc/json/SubmitUrlbatch?apikey={key} - Method:
POST(JSON body withsiteUrlandurlList) - Quota: Up to ~100,000 URLs/day for verified sites
Useful if you already rely on Webmaster Tools API keys and batch jobs. IndexMate standardizes on IndexNow for simpler, protocol-level notifications.
Best Practices
- Push when content changes — New posts, updated product pages, fixed canonical URLs.
- Use HTTPS consistently — Match your verified site URL scheme.
- Avoid duplicate spam — Re-submitting unchanged URLs wastes quota and adds noise.
- Monitor in Bing Webmaster — Check URL inspection and index coverage after pushes.
How IndexMate Automates Bing Submissions
IndexMate Index Center is built for operators who manage multiple sites and search engines:
One-click multi-platform indexing
Submit the same URL set to Bing IndexNow, Google Indexing API, and Baidu API in one action — no tab-switching between three consoles.
Sitemap change detection → auto-submit
When you add or update pages and your sitemap reflects those changes, IndexMate can:
- Detect new or modified URLs in the sitemap
- Create submission tasks automatically
- Push to Bing (IndexNow) along with other configured engines
This turns "publish → remember to notify Bing" into a hands-off pipeline.
Track results
- Submission timestamps and outcomes
- Index status: Indexed / Pending / Not Indexed
- Retry failed submissions manually or automatically
Summary
- Bing indexing benefits from active URL notification — IndexNow is the modern default; Webmaster batch API remains an alternative.
- Configure site verification, generate a key, and POST URL lists when pages go live or change.
- IndexMate uses Bing IndexNow in its one-click index submission flow and can auto-submit when sitemap pages change, alongside Google and Baidu.
Further reading:
